5 Things to Know About Revenue Sharing in the Music Business

The entire music industry is undergoing a massive climate change. No one can tell you how it will end up. One thing we can tell early on: Every artist will not make it out alive. Here are 5 ways Revenue Sharing will allow you to survive the apocalypse.

1. Revenue sharing will put you smack dab in the middle of profit immediately of course you will not be making hundreds a day out the gate[well you actually can BUT we will save that for the next article] You will be making some money. Maybe you start with just .60 cents or $1.00 a day profit that you receive from owning 1 ad pack. That $18 – $30 dollar monthly income may be the 1st time you have received any money ever in your music business.

2. Revenue Sharing is only part of the puzzle. When artist first learn about Revenue Sharing platforms most of them get so excited that they are finally earning money from their music; they begin to neglect other parts of their music business. As an independent artist you want to be ALWAYS growing your footprint. Not just a single part of the [foot]”print” but the entire space needs to grow in balance so your fans and supporters can easily find you.

3. Although ad packs and credit packs are NOT financial investments they are investments in your music business tools and team. Every ad pack represents a street team member for me; a digital team member. Although this member does not drive the van and hand out flyers, it does float around the internet exposing your art to people daily. Do not be afraid to GROW your digital team as fast as possible. Each one of your computerized “street team” members can create and income between $18 – $30 dollars monthly for you on pretty much auto-pilot.

4. Revenue Sharing in the music business also adds an incentive for fans to support and promote your music. Not all fans are going to want your merchandise and swag. Though they may like you and your music, a $10 T-Shirt is not on everyone’s list. We already know that they don’t buy music. BUT everyone wants money. So what a fan can do is BUY ad packs to show support for your music and movement. Yes your fans can buy those street team members also. Oh and guess what? Your fan gets paid from that street team member just as you do.

5. Revenue Sharing is not a shortcut to music business success but it is definitely the ONLY way I know that ANY artist can become a paid artist in the next 20 minutes… All without any industry peeps, lawyers, and A&R types. You can begin dominating the music scene on these ad platforms today.

The Top 5 Myths About Making It In The Music Business

Are you searching for ways to make it in the music industry? In order to break into the music business and develop a long-lasting, successful career, it is important to (first) eliminate all of the misinformation you have heard about becoming a pro musician. Truth is, believing in music industry ‘myths’ will cause you to waste time, energy and money while never getting any closer to your music career goals.

People in the music industry are sent tons of mail each day containing recordings and other materials from talented musicians. Most of these musicians have spent their whole life working on their musical skills in order to get signed to a recording contract. Unfortunately, 99% of these musicians will not get signed, nor will they even hear back from the companies they send their music to. In many cases, music companies throw away a lot of the materials they receive from random musicians. This results in a lot of frustration for most musicians and leaves them wondering why they work hard on their musical skills but can’t seem to break into the music industry.

On the other hand, there are plenty of musicians who DO become successful in the music industry. Building a fulfilling and profitable music career is actually not as difficult as it may seem. However, the majority of musicians do not succeed because they believe in false ‘conventional wisdom’ about the music industry that ruins their chances of achieving their musical dreams. To break into the music industry and become successful, you must avoid the following music career building approaches that most people consider ‘common sense’:

1. Pursuing A Music Degree In Order To Become Successful In The Music Business

One of the most common music career myths is thinking that a music degree is the key to becoming a successful professional musician. It’s true that you can learn a lot about ‘music’ by going to university to get a music degree. However, if you go to college to get a music degree for the sole purpose of making it in the music industry, you are almost guaranteed to fail because:

  1. Most music courses do not cover the specific topic of ‘how to build a music career’. Even if you take classes about music business, they will only present you with a general model of how the music business works. They will NOT show you exactly how to build a successful career for yourself (by keeping your personal goals in mind). In fact, there are tons of musicians who graduate from big music universities only to realize that they are still clueless when it comes to actually earning a living through music. If you go to university with the intention of getting into the music business with a degree, you will ‘at best’ learn a lot about music – but end up back at square one in terms of building a music career. At worst, you will also have enormous amounts of fees and debts to pay back.
  2. People who work in the music industry are not concerned with whether you have a music degree or not. To them, it is MUCH more important that you know how to help them build their music careers, earn more money and become more successful (this requires a lot more than just musical talent).

In reality, very few professional musicians have music degrees because they simply never needed them. They made it in the music business by working together with a mentor who trained them in all the skills they needed to build value for others and earn a great living in music.

2. Taking Music Career Advice From Others Who Have Never Succeeded In The Music Industry

Chances are, you have already received a lot of advice from the people in your life about what you should do to become successful in your music career. Most people will be happy to give out ‘expert’ tips or conventional wisdom even when they really have no authority to do so. Generally speaking, these people are sincere in wanting to help you, but since they have never achieved anything significant in the music industry, their advice is more likely to send you down the wrong path than to lead you toward success.

Consider this: Asking people for music career advice (when they have never actually succeeded in the music business) is like training for a marathon with a trainer who hasn’t run a mile in his life or asking your dentist for legal advice. Additionally, asking advice from musicians who attempted to succeed in music (and failed) is equally as dangerous for your music career. Although these people are perfectly willing to tell you how you should build your music career, they do not really have the authority to do so – they will only lead you down the same path they took (which ended in failure).

Truly successful musicians do not build their careers from the ‘conventional wisdom’ of people they know or amateur musicians who never made it. They work together with a mentor who has already achieved great success and can use his experience to help them effectively reach their music career goals.

3. ‘Playing It Safe’ By Working A Full Time Job And Doing Music On The Side

Most musicians think that the only way to break into the music industry is to work at a safe and secure job while pursuing music on the side. In many cases, they are lead to believe that they can only attempt to get into the music industry once they have saved up enough money (many years down the road). Unfortunately, when people use this approach they end up getting stuck working 40 hours per week and never find the time to work on music. After training many musicians around the world to succeed in the music industry, I have seen this happen countless times. The reality is, you only have a finite amount of energy to spend during your day. When you spend it primarily working at a job that is unrelated to music, you will not have any left to go toward making progress to become a successful professional musician. The worst part is, musicians who take this approach fail to become successful in music and feel a lot of regret and resentment later on in life. There is nothing worse than this.

To build a successful long-term career in the music industry, you make your music career your #1 focus and plan for it accordingly. If you work a lot of hours at your job and have little time to pursue your musical goals, there is a problem. In fact, many musicians have been in this same situation and gone on to become professional musicians. You too, can overcome this. The best way to break into the music industry while working a full time job is to create a backup plan centered around your main music career goals. This plan should gradually help you transition away from your job in a safe and secure manner while giving you more time to work on music AND keeping you financially stable along the way.

4. Trying To Make It In Music On Your Own

One of the biggest mistakes you can make when trying to make it in the music industry is attempting to build your music career by yourself. This is the approach that leads countless musicians to failure. Why? Because when you try to build your music career alone you are forced to either ‘guess’ about which actions you should take next or copy what someone else is doing (and ‘hope’ that it works). Without the expert guidance of a mentor who has already gained many years of experience as a highly successful musician, it is nearly impossible to ‘guess’ the correct course of action you must take to further your music career. In addition, it will not help you to copy what ‘seems to be working’ for others because their situation is different from yours – what works for them will not necessarily work for you. If you use these approaches, you will eventually:

  1. Stop trying to break into the music industry and continue working at a full time day job for the rest of your life. OR…
  2. Spend many years trying to succeed in the music business while becoming increasingly frustrated because you can’t seem to make any progress.

5. Hoping To ‘Get Discovered’ By Uploading Your Music Online

When it comes to breaking into the music industry, most musicians immediately wonder how they can put themselves out there to new fans, record labels and music companies. In an effort to do this, they upload their music to as many websites as possible thinking that this is what you are supposed to do to get noticed. The truth is, this approach will rarely get you even a handful of listeners, will not help you earn a good living as a musician and will ‘never’ get you heard by the right people in the music industry (who can help you move your career forward). Here are the reasons why most people who take this approach will fail:

  • They do not understand how to effectively promote themselves and their music.
  • They don’t have thousands of enthusiastic fans waiting for the release of their new album.
  • They have no strategy for attracting new fans while simultaneously transforming their current fans into true FANATICS.
  • They do not have a strategy to help them earn a living through multiple sources of income at once.

Musicians who achieve the greatest success in their music careers do NOT merely upload their music online and wait around to get discovered. They create a strategy for working toward their musical goals while raising their personal value in the eyes of other in the music industry (by expanding their fan base and building other important music business skills). After doing this, they simply approach the companies they want to do business with and negotiate a partnership that will bring the most benefit to both sides of the deal.

If you are serious about breaking into the music industry and becoming a successful professional musician, it is imperative that you work together with a mentor as soon as possible. By doing this, you will reach your musical goals in much less time and finally be able to make a good living as a musician.

Marketing Your Music Is Key To Your Success In The Music Business

What’s So Different About the Music Business?

The music business isn’t very different from the retail stores you buy your gear from. The minute you open your mind to this reality… the easier it’s going to be for you to market your music more effectively.

So why is that? What is it that keeps your local music store operational for 20 years or more? What are they doing to succeed that you’re not? More importantly… how can you start applying some of their success techniques to your music business?

Let’s face it. The music business is probably one of the most difficult industry’s to find any kind of success in. I mean, you’ve got to gig and travel and then there’s your online presence with social networking and updating your website regularly. So when do you have time to think about marketing?

Therein lies the problem.

Most musicians that I consult with, simply aren’t thinking about marketing their music at all. Can you believe it? Do you think the music store in town would survive without some type of marketing system in place? I think not… and if you’re thinking that all those packages you sent out to everyone on that list or that bible book you just bought is going to score you some new business… guess again.

The reality is that in order for you to succeed in this business you need to be out in the “real world” building a loyal following of new fans. At the same time, you need to be in touch with your existing fan base on a regular basis to ensure they’re happy with you. Yes… happy with you.

The Build It and They Will Come Approach Doesn’t Work

If you’re like most bands and musicians nowadays, you’re assuming that the fans who came out to your gig last week are naturally going to show up to your next gig just because you email blast them. You did get their email address the last time they came out to your show right?

It’s unfortunate, but this is the mentality that a lot of bands are walking around with and it’s this same apathetic approach to dealing with your fans (customers) that’s losing you a ton of money. So why do I say that?

Be a Giver. Your Music Fans Love It When You Share

Well let’s look at it like this… let’s say that rockin’ band you went out to see last week offered you a freebie just because you showed up to see them play. Maybe they gave you a digital card for a few free song downloads or heck, maybe they splurged a little and handed you a free CD when you gave them your email address.

And let’s say that a few days after their show, they sent you an email telling you how great they thought you were for showing up to their gig and that as a thank you, they were offering you insiders access to the VIP section of their band website where you could log in and see some of their cool videos they shot as they recorded their last album.

Now if that isn’t cool enough… what if they offered you a signed poster and their latest album free, if you came out to their next gig… but this time you brought a friend with you?

Wow! That’s customer service. And that’s follow up at it’s best!

Sure you might lose a little money by giving away some of your music, and the cost of CD’s isn’t something to scoff at nowadays, but what if that fan thought you were so cool, they brought 3 new fans instead of just the one. What would that mean to your FUTURE sales?

This is how the retail music stores do it. They entice you back to their store with seminars, music clinics, coupons and cool stuff that you’re into. They build a long-term relationship with you. This is what you need to start thinking about when you communicate with your fans. This is where the real money comes from. The relationship.

Loyalty Pays The Bills

Loyal fans who love you so much they rave about all the cool stuff you do for them and bring their friends out with them to see you. And when they do… don’t drop the ball. Start the process all over again with your new fan and watch your music business grow in some big ways.

When you get these techniques down into a system, you’ll be on your way to being a music marketing machine but if this isn’t enough for you and you want even more ideas on how you can outshine most of today’s indie musicians, head on over to Mass Music Marketing [http://www.massmusicmarketing.com] and hear it from over 8 music business experts as they tell it like it is and leave no marketing stones unturned. It’s like being a fly on the wall as they reveal their closely guarded secrets on what they, as music industry insiders, think it takes to succeed in today’s new music business.